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Edward Lewis: Essence Magazine
Rogers, Steven S.; Adams, JacquelineCase HBS-318115-EEntrepreneurshipEssence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the company was sold to Time Warner, Inc, the largest magazine publisher in the world at that time, for the highest price ever paid for a single-title magazine company. However, there ...Starting at €8.20
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Jackie Taylor: The Black Ensemble Theater
Rogers, Steven S.; Perkins, DanCase HBS-319013-EEconomicsJackie Taylor, an African American woman who founded a colorful theatre company, must decide whether to build a new theatre complex during an economic downturn, as construction costs rise, or wait it out. Debt is unappealing, but a new facility is essential to the company's future. Current plans mirror Taylor's aspirations for her company, and design changes will necessitate changes in strategy. Should Taylor simply focus on her brand of theatre ...Starting at €8.20
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Rev. Georgiette Morgan-Thomas & The American Hat Factory
Rogers, Steven S.; Rogers, ArielCase HBS-319009-EStrategyOn a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, "What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it profitable?"Starting at €8.20