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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118016-EAccounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oStarting at €8.20
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-120S21Accounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Starting at €8.20
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118114-EAccounting and ControlStarting at €8.20
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Case HBS-519020-EMarketingStarting at €8.20
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Data Visualization & Communication Exercise
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118107-EAccounting and ControlStarting at €8.20
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frog design, Teaching Note
Datar, Srikant M.; Bowler, Caitlin N.Teaching Note HBS-119040-EAccounting and ControlTeaching note for 118707.Starting at €0.00
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Chateau Winery (B): Supervised Learning
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119024-EAccounting and ControlThis case builds directly on Chateau Winery (A). In this case Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include: Supervised learning; collaborative filtering; K-nearest neighbor as a modeling technique; collaborative filtering with cosine similarity of ...Starting at €5.74
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Tamarin App: Natural Language Processing
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118015-EAccounting and ControlThis case was written for the EC course "Managing with Data Science." The course provides MBA students with no programming experience an introduction to the field of data science and its applications in business. Students learn to (1) carefully articulate the business ask, (2) reason carefully from the ask; through metrics and models, and outputs; and (3) evaluate outputs from models to (4) develop a plan for action. In this case students explore...Starting at €8.20
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Royal Philips: Designing Toward Profound Change
Datar, Srikant M.; Lal, Rajiv; Bowler, Caitlin N.Case HBS-118017-EAccounting and ControlStarting at €8.20
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The Oakland Athletics: Strategy & Metrics for a Budget
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118010-EStarting at €8.20