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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Borregaard Fine Chemicals - BFC
Svendsen J. E.; Nueno, PedroCase P-918-EService and Operations ManagementStarting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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MatCertificate
Benoit, J. E.; Maisonneuve, P.; Nueno, PedroCase E-39-EEntrepreneurshipMatCertificate is a Business Plan. The company wants to be an independent certification agency in the second hand heavy industrial equipment market. By increasing the visibility between the sellers and the buyers dims pretends to improve the efficiency of this market with its services.Starting at €8.20
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Aquatic Adriatic
Buljan, L.; Goddard, S.; Bruijn, E.; Nueno, PedroCase E-43-EEntrepreneurshipAquatic Adriatic plans to set up and operate a chain of small, different marinas for the leisure sailing market located on the islands of Croatia.Starting at €8.20
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Borregaard Fine Chemicals - BFC
Svendsen J. E.; Nueno, PedroCase P-918Service and Operations ManagementEl gerente de la división de productos de química fina de una importante compañía noruega se plantea cómo revitalizar la creatividad de su unidad. La división que tuvo éxitos en innovaciones originales en el pasado se ha convertido en una empresa que va a remolque de sus clientes. El gerente entrevista a varios directivos que fueron clave en el pasado tratando de reconstruir lo que aparentemente fue una cultura estimuladora de la innovación....Starting at €8.20
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Barna Biológica, S.A. (B)
Baxter, E.; Nueno, Pedro; Serra, Fernando; Yragui J.Case P-503-EService and Operations ManagementStarting at €5.74
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Barna-Biológica, S.A. (B)
Baxter, E.; Nueno, Pedro; Serra, Fernando; Yragui J.Case P-503Service and Operations ManagementPequeña empresa española en gran crecimiento en el sector de la biotecnología. Se observa todo el proceso de desarrollo y planificación de las innovaciones.Starting at €5.74
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Teaching Note MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Starting at €0.00