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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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VerticalNet (www.verticalnet.com) (Spanish Version)
Narayandas, DasCase HBS-508S02MarketingVerticalNet, un creador líder de las comunidades comerciales dirigidos negocio a negocio verticales en Internet, está tratando de ampliar su modelo para facilitar el comercio electrónico. Mark Walsh, el director general de VerticalNet, tiene que decidir hasta qué punto se puede extender el modelo de negocio de la empresa sin afectar negativamente a su actual franquicia.Starting at €8.20