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Care Message
Siegelman, R; Rosenthal, SCase SGSB-E557-EEntrepreneurshipThe CareMessage case describes the evolution of the nonprofit organization from its founding in 2012 through the end of 2014. CareMessage was launched by Vineet Singal, a young biological sciences graduate from Stanford University. Having dealt with his own personal health issues, Singal was passionate about helping patients get the right information, support, and motivation to make better health decisions. Singal was especially determined to ...Starting at €8.20
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Care Message - Teaching note
Siegelman, R; Rosenthal, STeaching Note SGSB-E557TN-EEntrepreneurshipThe CareMessage case describes the evolution of the nonprofit organization from its founding in 2012 through the end of 2014. CareMessage was launched by Vineet Singal, a young biological sciences graduate from Stanford University. Having dealt with his own personal health issues, Singal was passionate about helping patients get the right information, support, and motivation to make better health decisions. Singal was especially determined to ...Starting at €0.00
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Zola
Foster, G; Rosenthal, SCase SGSB-E623-EEntrepreneurshipThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Starting at €8.20
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Zola - Teaching note
Foster, G; Rosenthal, STeaching Note SGSB-E623TN-EEntrepreneurshipThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Starting at €0.00
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Tiny Prints (A)
Child, M; Rosenthal, SCase SGSB-E426A-ELeadership and People ManagementThe Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007. The three cofounders bootstrapped the company from the beginning, primarily so that they could retain control over the decision-making and strategic direction of the company. While that decision allowed the cofounders flexibility and independence, it also led to capital constraints and a “good enough” culture that had ...Starting at €8.20
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Tiny Prints (B)
Child, M; Rosenthal, SCase SGSB-E426B-ELeadership and People ManagementPart B of the case explores the management team’s decision to move forward with a purchase offer from Shutterfly or to maintain control of the company and continue to grow organically.Starting at €5.74
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Tiny Prints Background
Child, M; Rosenthal, SCase SGSB-E426-ELeadership and People ManagementThe Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007. The three cofounders bootstrapped the company from the beginning, primarily so that they could retain control over the decision-making and strategic direction of the company. While that decision allowed the cofounders flexibility and independence, it also led to capital constraints and a “good enough” culture that had ...Starting at €8.20
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Tiny Prints - Teaching note
Child, M; Rosenthal, STeaching Note SGSB-E426ATN-ELeadership and People ManagementThe Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007. The three cofounders bootstrapped the company from the beginning, primarily so that they could retain control over the decision-making and strategic direction of the company. While that decision allowed the cofounders flexibility and independence, it also led to capital constraints and a “good enough” culture that had ...Starting at €0.00
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Coley Andrews - Teaching note
Grousbekc, I; Rosenthal, STeaching Note SGSB-E567TN-EEntrepreneurshipTeaching note for case E567Starting at €0.00
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Sustainable Conservation
Siegelman, R; Rosenthal, SCase SGSB-E437-EEntrepreneurshipThe Sustainable Conservation case presents the story of San Francisco-based nonprofit that was founded to solve environmental problems in California through collaborative partnerships between the public and private sector. The nonprofit had built up strong expertise in the agriculture industry, with an early focus on the issues associated with water quality, air pollution, and land use. With a clear track record and a strong team in place, b...Starting at €8.20