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KITEA (E): IKEA's Opening Day
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719422-EStrategyThe case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking in...Starting at €5.74
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Acibadem Healthcare Group
Herzlinger, Regina E.; Cekin, Esel; Kindred, Natalie; Yucaoglu, GamzeCase HBS-315120-EThis case focuses on Ac badem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Ac badem and IHH-Parkway-Pantai's operational models, growth aspirations, collabora...Starting at €8.20
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Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RTeaching Note SGSB-E601TN-EEntrepreneurshipIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Starting at €0.00
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Stripe: Increasing the GDP of the Internet
Siegel, R; Kissick, RCase SGSB-E601-EEntrepreneurshipIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Starting at €8.20
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PayPal in 2017: Continuing to Reshape the Payments Landscape
Siegel, RCase SGSB-E572B-EEntrepreneurshipBetween 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior. Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under...Starting at €8.20
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AB InBev: Brewing an Innovation Strategy - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E643TN-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends – e.g. localization of consumption and rise of cr...Starting at €0.00
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Minted in 2017: Designing a Profitable Brand
Siegel, R; Kuyel, SCase SGSB-SM275-EStrategyMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Jumia's Path to Profitability
Casadesus-Masanell, Ramon; Armerding, Pippa Tubman; Yucaoglu, GamzeCase HBS-721355-EStrategyThe case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company's path to profitability in the aftermath of a fragile investor sentiment, as the company announced two internal issues in August 2019. The case chronicles the founding and expansion of Jumia and the iterations of its business model and describes its competitive outloo...Starting at €8.20
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iyzico: recaudación de fondos en mercados emergentes (B)
Di Maggio, Marco; Yucaoglu, GamzeCase HBS-220S02FinanceEl caso se abre en julio de 2016 Barbaros Ozbugutu, co-fundador y CEO de la tecnología de pago iyzico puesta en marcha con sede en Estambul, contempla los pros y los contras de las diferentes hojas de término la compañía ha recibido para su ronda de Serie C. El caso, entonces informa al lector acerca de algunos cambios en las circunstancias que afectan a los términos de las ofertas preseleccionadas. Al final, el caso plantea esta pregunta: que se...Starting at €5.74
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Axel Springer in 2016: From Transformation to Acceleration - Teaching Note
Burgelman, R; Siegel, R; Kissick, RTeaching Note SGSB-E610TN-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €0.00