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Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, DustinCase DARDEN-M-0838-EMarketingOhio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandisers, but Amazon.com is also stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media. While shifting marketing to new media, management is distracted by the media ...Starting at €5.74
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Advertising Experiments at the Ohio Art Company
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0752-EMarketingThis case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure t...Starting at €8.20
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarTeaching Note DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Starting at €0.00
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Transformation of Marketing at the Ohio Art Company (A)
Farris, Paul W.; Venkatesan, Rajkumar; Moon, DustinCase DARDEN-M-0833-EMarketingThis case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provides students with two real advertising experiments and the challenges involved in executing them. It allows for discussion of the need for advertising experiments, and, at a more general level, the need to measure the return on marketing. Biases surrou...Starting at €8.20
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Transformation of Marketing at The Ohio Art Company (A) and (B) - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.Teaching Note DARDEN-M-0833TN-EMarketingTeaching note for product M-0833Starting at €0.00
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Minted in 2017: Designing a Profitable Brand
Siegel, R; Kuyel, SCase SGSB-SM275-EStrategyMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RTeaching Note SGSB-E601TN-EEntrepreneurshipIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Starting at €0.00
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Designing Marketing Experiments
Venkatesan, RajkumarTechnical Note DARDEN-M-0839-EMarketingThis technical note is used in Darden's first-year core marketing course as well as in the marketing analytics elective. It could also be used effectively in modules covering the topics of market research, web analytics, or advertising. The note pairs well with the case "Advertising Experiments at the Ohio Art Company" (UVA-M-0752), which includes a student spreadsheet and a teaching note for instructors. Marketing managers must often face the ch...Starting at €8.20