This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
-
Schroder Family (A): Personal Wealth, Family, and Estates
Parker, G; Rappaport, A,, Foroughi, JCase SGSB-F306A-ECorporate Governance, FinancePaul Schroder had recently celebrated his sixty-eighth birthday and was beginning to feel his age. While he recognized that there were many good years ahead, he also realized that it was not too early to begin to think seriously about his retirement and his estate. For years, he had been encouraged to make a careful estate plan, but he always put it off, thinking that he would take care of it at a later time. Now was that later time. This case d...Starting at €8.20
-
Schroder Family (B): Investment Strategy ad Asset Allocation
Parker, G; Rappaport, A,, Foroughi, JCase SGSB-F306B-ECorporate Governance, FinanceHaving identified his “needs and dreams,” Paul Schroder had to figure out what to do next. Putting emotions aside, he needed to identify the best options to come up with the required amounts of liquidity at the right times. As Schroder thought through the issues, he viewed his company, Travel Imagination, as the key to his goals. He could continue to manage and own the business, but he was concerned about this asset’s concentration and unpredic...Starting at €5.74
-
L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20