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Dare to Be Different: Beyond Benchmarking
Pfeffer, JeffreyBook Chapter HBS-2555BC-EThis chapter suggests that great companies, and the most successful, are those that are able to see the inherent value in a business model that breaks the mold in their industry and have the courage to act on their insights about how to do things differently.Starting at €8.20
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Integrating Around the Job to Be Done
Christensen, Clayton M.; McDonald, Rory; Day, Laura; Roseman, ShayeCase HBS-611004-EKnowledge and CommunicationUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Courage to Rise Above: Don't Be Afraid to Stand Out
Pfeffer, JeffreyBook Chapter HBS-2541BC-EThis chapter offers some effective strategies for advancing your career and getting into a position of power.Starting at €8.20
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Sins of Commission: Be Careful What You Pay For, You May Get It
Pfeffer, JeffreyBook Chapter HBS-2538BC-EThis chapter examines the widespread use of financial incentives and illustrates some of the problems that can arise from these reward systems.Starting at €8.20
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Case HBS-618020-EStrategyAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Starting at €8.20
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Refuse to Lose: Persistence Pays
Pfeffer, JeffreyBook Chapter HBS-2606BC-EThis chapter provides examples of why determination and resilience, for either a company or an individual, should not be overlooked as important factors in producing successful business outcomes.Starting at €8.20
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Jason Calacanis: A Case Study in Creating Resources
Pfeffer, JeffreyCase SGSB-OB104-EJason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster - and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when finances were tight, he talked the dean into getting the bursar to cut him a break. These early experiences with “being bold,” he believed, encouraged him to keep being bold - and creative. This case study explores Calacanis’ path to entrepreneur...Starting at €8.20
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCase HBS-616045-EService and Operations ManagementFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Starting at €8.20