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Zynga and the Launch of Farmville
Goldberg, A; Schifrin, DCase SGSB-SM239-EStrategyIn June 2009, the online gaming company Zynga launched the free social game Farmville on Facebook, which set a new record by reaching one million Daily Active Users four days after launch, skyrocketing to 30 million in six months. The case takes an inside look at how Zynga created FarmVille in just six weeks, including the important strategic and technical decisions Zynga made, the sometimes tense team dynamics, and the challenges Zynga’s founder...Starting at €8.20