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Keep Your AI Projects on Track
Bojinov, IavorArticle HBS-S23063-EInformation TechnologiesAI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential lies a sobering reality: Most AI projects fail. Some estimates place the failure rate as high as 80%-almost double the rate of corporate IT project failures from a decade ago. Appro...Starting at €8.20
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Productive Innovation
Thomke, Stefan; Bojinov, Iavor; Saint-Jacques, Guillaume; Tingley, Martin; King, Jeremy; McGinn, DanielArticle HBS-R2002B-EEntrepreneurshipfocusing on the average, instead of looking at how a change impacts different customer segments; forgetting that customers are connected and that their interactions can affect test outcomes; and running tests for too short a time frame. Firms can avoid these pitfalls, however, by applying techniques that have worked at LinkedIn and Netflix. In "The Power of These Techniques Is Only Getting Stronger," HBR interviews Jeremy King, who has spent thr...Starting at €8.20