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Formula E Championship Racing (B)
Higgins, Robert F.; Ma, Susie L.; Weber, JamesCase HBS-819012-EEntrepreneurshipFormula E's season three is nearly complete. CEO Alejandro Agag needs to examine his business model to ensure the racing series is positioned to grow sustainable in the years to come.Starting at €5.74
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCase HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorStarting at €8.20
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Baroo (B)
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820026-EEntrepreneurshipBaroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down.Starting at €5.74
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Ant Group (D)
Zhu, Feng; Palepu, Krishna G.; Herman, Kerry; Ma, Susie L.Case HBS-621089-EStrategyThe (D) case updates the case series from the time of Ant's planned IPO, and the Chinese government's regulatory shifts.Starting at €5.74
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Baroo (A): Pet Concierge
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820011-EEntrepreneurshipBaroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to...Starting at €8.20
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MobSquad
Choudhury, Prithwiraj; Kerr, William R.; Ma, Susie L.Case HBS-821010-EEntrepreneurshipIrfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data science. MobSquad also helped companies fill open roles by tapping into its database of pre-vetted foreign tech workers. While there was growing demand for these specialists, the talen...Starting at €8.20
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Western Governors University: 10x Vision
Kerr, William R.; Ma, Susie L.Case HBS-819093-EStrategyWestern Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU's reach to millions more with a plan called 10x Vision. 10x Vision called for scaling enrollment, creating new ventures to expand access to higher education that complement WGU's business model, and funding these ventures. Pu...Starting at €8.20
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TripAdvisor: An Itinerary for Growth
Rayport, Jeffrey; Rascoff, Spencer; Ma, Susie L.Case HBS-820039-EStrategyIn 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the company's pace of growth had started to slow. Most of the company's revenue was generated by users clicking from its site to hotel booking sites. TripAdvisor relied on Google for both free and paid traffic. As Google began to build up and promote its own trav...Starting at €8.20
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Ant Financial (A), (B), and (C), Teaching Note
Zhu, Feng; Palepu, Krishna G.; Herman, Kerry; Ma, Susie L.Teaching Note HBS-619030-EService and Operations ManagementTeaching note for cases 617060, 618041, and 618042.Starting at €0.00
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Korea Telecom: Building a GiGAtopia (B)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620060-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74