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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621106-EService and Operations ManagementIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foStarting at €8.20
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Buy Online, Pickup in Store: CEO Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621104-EService and Operations ManagementIn April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company's Buy Online, Pickup in Store (BOPS) program on her company's overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and comStarting at €8.20
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Juno (B): Leveraging Student Power
Schwartzstein, Joshua R.; McGinn, Kathleen L.; Klopfenstein, AmyCase HBS-921033-EStrategyIn March 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to pitch banks in anticipation of their annual auction while negotiating directly with private lender Eager. Responses from the majority of private lenders-including Juno's 2019 paStarting at €5.74
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Soofa: Displaying the Right Path?, Teaching Plan
Bussgang, Jeffrey J.; Klopfenstein, AmyTeaching Note HBS-821055-EEntrepreneurshipDisplaying the Right Path?" HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry transitions. An added layer of tension exists between the CEO, a first-time female founder, and an experienced male media executive, providing a dilemma of whether the CEO should follow her own instincts or defer to the expertise of others and p...Starting at €0.00
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Malcolm Turner at Vanderbilt, Teaching Plan
Fubini, David G.; Klopfenstein, Amy; Barnett, JamesTeaching Note HBS-420081-ELeadership and People ManagementThis teaching plan serves as a supplement to the case "Malcolm Turner at Vanderbilt," HBS 420-024. The case examines the early decisions of Vanderbilt University's new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of large-scale decisions shortly after he stepped into the role, such as firing men's basketball coach Bryce Drew and investing in facilities upgrades. Meanwhile, Vanderbilt's chancellor resign...Starting at €0.00
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Soofa: Displaying the Right Path
Bussgang, Jeffrey J.; Klopfenstein, Amy; Migdal, AmramCase HBS-820098-EEntrepreneurshipIn November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and pursuing an aggressive expansion strategy, while the other represents a more modest $3 million raise to bring the company to operating profitability. Richter had developed the $15 mil...Starting at €8.20
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The Globalization of Manchester City Football Group
Roche, Maria P.; Zuzul, Tiona; Hernandez, Exequiel; Klopfenstein, AmyCase HBS-723391-EStrategyThis case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG's strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams' performances. The company also aimed to develop young players on its lower-tier teams and then funnel them to Manchester City, its highest-performing team, once they matured. CFG instru...Starting at €8.20
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621105-EService and Operations ManagementIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stStarting at €8.20
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Girls Who Code
Trelstad, Brian; Klopfenstein, Amy; Hull, OliviaCase HBS-320055-EKnowledge and CommunicationTeach this case online with new suggestions added to the Teaching Note. In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry's gender gap. While GWC offered coding education programs to middle- aStarting at €8.20
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Zameer Kassam Fine Jewelry: Engaging Clients
Buell, Ryan W.; Klopfenstein, AmyCase HBS-621043-EService and Operations ManagementZameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple's relationship. The case describes the company's process for engaging clients, which has historically been a relatively offline, high-touch experience. ObligStarting at €8.20