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Relevent and LaLiga: Bringing Spanish Soccer to America
Elberse, Anita; Moreno Vicente, DavidCase HBS-520021-EMarketing"Barcelona backs out of proposed LaLiga match in Miami." It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by convincing some of Europe's highest-profile soccer clubs to play pre-season matches in North America as part of its annual International Champions Cup (ICC), held during the summer month...Starting at €8.20