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Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeTeaching Note DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Starting at €0.00
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
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Tales of Life-changing Innovations: Without Cutting In ' Note on the Development of Endoscopy (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321061-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Beyond traditional X-rays ' Note on the Development of Computed Tomography (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321055-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Mammography (though 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321064-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Eradicating H-Pylori Infections ' Note on the Development of Antibiotic Treatments for Ulcers
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321053-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Controversial Blockbuster ' Note on the Development of Prozac (through 1999)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321057-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-Changing Innovations: Fighting Hospital Infections ' Note on the Development of Cephalosporins (through 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321059-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Reducing Breast Cancer Risks ' Note on the Development of Tamoxifen (through 1999)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321058-EKnowledge and CommunicationStarting at €8.20