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Chunyu: The First Mover in Chinese M-Health Industry
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingCase IVEY-9B19M044-EEntrepreneurship, StrategyChunyu Yisheng (Chunyu) was the largest mobile health (m-health) application in China. Since its creation in July 2011, the application had focused on providing online medical information and consultations with professional doctors. Chunyu's business model was based on free and premium online health care services. In the first three years, Chunyu gained more experience than profits. The primary concern for the founder and chief executive officer ...Starting at €8.20
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Chunyu: The First Mover in Chinese M-Health Industry - Teaching Note
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingTeaching Note IVEY-8B19M044-EStrategyTeaching note for product 9B19M044.Starting at €0.00
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Tales of Life-changing Innovations: Without Cutting In ' Note on the Development of Endoscopy (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321061-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Beyond traditional X-rays ' Note on the Development of Computed Tomography (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321055-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Mammography (though 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321064-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Eradicating H-Pylori Infections ' Note on the Development of Antibiotic Treatments for Ulcers
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321053-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Controversial Blockbuster ' Note on the Development of Prozac (through 1999)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321057-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-Changing Innovations: Fighting Hospital Infections ' Note on the Development of Cephalosporins (through 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321059-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Reducing Breast Cancer Risks ' Note on the Development of Tamoxifen (through 1999)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321058-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: High Quality and Radiation Free ' Note on the Development of Magnetic Resonance Imaging (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321056-EKnowledge and CommunicationStarting at €8.20