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Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, GerryCase DARDEN-M-1025-EMarketingOne month before businesses across the United States closed due to COVID-19 lockdowns, Wahoo Fitness (Wahoo) launched the Elemnt Rival GPS smartwatch, which catered specifically to triathletes. The team at Wahoo was excited about the potential of this newStarting at €8.20