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Crisis Management (E): North American Sporting League Visits Mexico City
Foster, GeorgeCase SGSB-SPM40E-ELeadership and People ManagementA major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the league, the team, the players, and the planned activities surrounding the season opening game. It also describes what is initially known about the crisis situation. In cases (B) through (F), a...Starting at €5.74
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sweetriot 2.0
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCase HBS-412007-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of...Starting at €8.20
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The Dannon Company: Marketing and Corporate Social Responsibility (A)
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410121-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these activities to consumers could enhance the company's success, but risked tainting its deeply ingrained CSR as ...Starting at €8.20
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Congruence Model, Online Tutorial, Teaching Note
Marquis, Christopher; Comings, AlisonTeaching Note HBS-407131-ETeaching Note to (407-703). To maximize their effectiveness, color cases should be printed in color.Starting at €0.00
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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Driving Sustainability at Bloomberg L.P.
Marquis, Christopher; Beunza, Daniel; Ferraro, Fabrizio; Thomason, BobbiCase HBS-411025-EDescribes the addition of environmental, social and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include: How can committed employees implement an innovative sustainability initiative within a large corporat...Starting at €8.20
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Joel Klein and Leadership in the NYC Public Schools
Marquis, Christopher; Larson, Abby; Guthrie, Doug; Arum, RichardCase HBS-407065-ELeadership and People ManagementReviews the work of the New York City School Chancellor Joel Klein and his attempt to create a Leadership Academy in order to better train principals to lead New York City public schools. Assesses what leadership skills and strategies are necessary for Klein to create a new cohort of effective site-based leaders for New York City Public Schools and further, what methodology Klein and the Leadership Academy establish to accomplish this task. The k...Starting at €8.20
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Shaklee Corporation: Corporate Social Responsibility
Marquis, Christopher; Rangan, V. Kasturi; Comings, AlisonCase HBS-509031-EMarketingTo maximize their effectiveness, color cases should be printed in color. Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Afric...Starting at €8.20
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How rankings shape your growth story
Davila, Antonio; Foster, George; He, Xiaobin; Shimizu, CarlosArticle ART-3246-EEntrepreneurshipHigh-growth rankings can give small companies a quick reputational boost. But unless you understand the metrics involved, your time on the list could be very short indeed.Starting at €8.20
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VeeV on the Rocks
Margolis, Joshua D.; Marquis, Christopher; Winig, LauraCase HBS-410006-ELeadership and People ManagementThree pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has experienced rapid growth since then. The case documents the backgrounds of the young founders, details the launch and early phase of the company, and presents three challenges the foun...Starting at €8.20