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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Kentucky Fried Chicken en China (A) (Spanish version)
Allen Morrison; Paul W. BeamishCase IVEY-9A90GS001StrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20
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La bancarrota de Adelphia Communications Corp.
Gilson, Stuart C.; Villalonga, BelenCase HBS-212S03FinanceEn 2002, un fraude contable masivo y el saqueo escándalo corporativo que involucra a la familia Rigas fundador de Adelphia hicieron el 11 caso de bancarrota más grande en la historia, y el tercero - después de WorldCom y Enron - entre los provocados por el fraude. Establecer en 2005, cuando Adelphia está contemplando varias opciones para salir de la quiebra, incluyendo una oferta de $ 17,6 billón de efectivo y acciones de Time Warner y Comcast, u...Starting at €8.20
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCase IVEY-9B21D009-EService and Operations Management, StrategyAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Starting at €8.20
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Toyota Tsusho in the South Pacific
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCase IVEY-9B20M134-EStrategyIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Starting at €8.20
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Toyota Tsusho in the South Pacific (Spanish version)
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCase IVEY-W29924StrategyIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Starting at €8.20
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Tianlong Company and the Toxic Capsule Scandal
Lili Dong; Paul W. BeamishCase IVEY-9B12M103-EStrategyThis case presents the perspective of a Chinese company, Zhejiang Tianlong Capsule Co. Ltd. (Tianlong), and its experiences with the negative impact of an industry scandal. On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health.Tianlong was not ...Starting at €8.20
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Palliser Furniture Ltd.: The China Question (Spanish version)
Paul W. Beamish; Jing'an TangCase IVEY-9B04MS05StrategyPalliser es la compania mueblera en segundo lugar mas grande de Canada. La compania tiene instalaciones de produccion en Canada, Mexico e Indonesia, y experimentado con el corte y la costura del cuero en China. La compania esta mirando mas lejos l'ampliacion de la relacion con China. Desde que Palliser instalo una planta en Mexico, la compania habia hecho frente a la presion competitiva de aumento de Asia, especialmente de China. El presidente de...Starting at €8.20
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Continental Airlines - 1992 (Resumido)
Gilson, Stuart C.; Karam, Sam J.Case HBS-205S10FinanceEl CEO está preparando una recomendación a la junta con respecto a varias inversiones fuera potenciales en la empresa, que actualmente está operando en quiebra. En la toma de su decisión, el CEO tiene que considerar varios factores financieros y estratégicos, incluyendo posibles beneficios de la sinergia y el apoyo a enormes gastos previstos de la compañía en nuevos aviones. Para evaluar los méritos relativos de las propuestas de inversión que co...Starting at €8.20
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E. I. du Pont de Nemours and Company: El split-off de Conoco (A)
Gilson, Stuart C.; Fagan, Perry L.Case HBS-210S21FinanceDespués de tomar el 30% de su filial pública de petróleo y gas de Conoco en la mayor oferta pública inicial doméstica (OPI) en la historia de EE.UU., la gestión de E. I. du Pont de Nemours and Co. (DuPont) está considerando desprenderse de su participación restante en Conoco. Este objetivo se logrará a través de una transacción relativamente poco común llamada corporativa "escisión", bajo la cual se darán los accionistas de DuPont la opción de in...Starting at €8.20