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Bonos para catástrofes en Swiss Re
Chacko, George; Dessain, Vincent; Sjoman, Anders; Hecht, PeterCase HBS-208S01FinanceEn 2002, Swiss Re, la segunda del mundo - más grande compañía de seguros, está considerando la titularización de partes de su cartera de riesgo en los mercados de capitales. Esta sería la primera vez para la empresa que, hasta entonces, nunca había transferido el riesgo fuera de su balance. Peter Giessmann, jefe del Grupo de retrocesión, está considerando bonos de catástrofe como una forma de transferir el riesgo. "bonos gato" son valores cuyos p...Starting at €8.20
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Google Inc. (Abridged) (Spanish Version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S16StrategyDescribe la historia de Google, modelo de negocio, estructura de gobierno, la cultura corporativa, y los procesos para la gestión de la innovación. Los comentarios recientes iniciativas estratégicas de Google y las amenazas que suponen para Yahoo, Microsoft y otros. Google le pregunta qué debe hacer a continuación. Una opción es mantener la concentración en la competencia principal de la compañía, es decir, el desarrollo de soluciones de búsqueda...Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet (Spanish Version)
Edelman, Benjamin; Webster, Karen L.Case HBS-918S06MarketingShopRunner considera ajustes para mejorar su servicio de compras en línea que ofrece servicios sin cargo de envío de dos días, así como devoluciones fáciles y otras comodidades. diversos modelos de precios de los competidores y beneficios secundarios plantean preguntas acerca de cómo estructurar y oferta de precio de ShopRunner. Mientras tanto, una inversión de Alibaba presenta nuevas oportunidades en China, pero corre el riesgo de distracción de...Starting at €8.20
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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeTeaching Note HBS-911034-EInformation TechnologiesTeaching Note for 911033.Starting at €0.00
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Cox Communications, Inc.--1999 (Spanish Version)
Chacko, George; Tufano, PeterCase HBS-204S07FinanceEste caso se centra en la cantidad de financiación externa una firma necesidades y valores de lo que la empresa debe emitir para aumentar esta financiación. Cox Communications es un jugador importante en la industria del cable, que se consolida debido a los cambios tecnológicos / capacidades provocados por Internet. La tesorería corporativa de Cox Communications debe decidir cuánto es necesaria la financiación externa para financiar una serie de ...Starting at €8.20
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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Windows Vista
Edelman, BenjaminCase HBS-909038-EService and Operations ManagementMicrosoft designs, modifies, publicizes, and distributes Windows Vista -- against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.Starting at €8.20
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCase HBS-916S07Information Technologiesdisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Starting at €8.20
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Consumer Payment Systems - United States
Edelman, Benjamin; Hagiu, AndreiCase HBS-909006-EStrategyIn 2008, the US consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later and decoupled debit. This case presents the structure of these payment methods, focusing on incentives for both consumers and merchants, including direct costs, efficiency benefits, rebates, and treatment...Starting at €8.20
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Personal Rapid Transport at Vectus, Ltd.
Edelman, BenjaminCase HBS-910010-EPersonal Rapid Transport (PRT) vehicles - often called "driverless taxis" - sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups - often just a single passenger - with no need to wait for a shared vehicle to arrive or for others to board. Yet PRT followed train systems in using an exclusive right of way...Starting at €8.20