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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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W.R. Hambrecht + Co: OpenIPO (Spanish version)
Perold, Andre F.; Bhow, GunjanCase HBS-208S04FinanceOpenIPO es un nuevo mecanismo para la fijación de precios y la distribución de las ofertas públicas iniciales. El sistema, que se basa en una subasta holandesa, representa un intento por parte del banco de inversión W. R. Hambrecht + Co para cambiar la manera en que se suscriben OPI. El caso ofrece un entorno en el que discutir el conjunto existente de acuerdos institucionales relativos a la suscripción de OPI, incluyendo el fenómeno bien conocid...Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Herborist
Deighton, John; Kornfeld, Leora; He, Yanqun; Jiang, QingyunCase HBS-511051-EMarketingGlobal brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to position against global assurances of quality and purity, and how to balance its Chinese heritage claims with claims of modernity. The China skin care market is ...Starting at €8.20
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Gimlet Media: A Podcasting Startup
Deighton, John; Kornfeld, LeoraCase HBS-918413-EStarting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513092-EMarketingTeaching Note for 511117.Starting at €0.00