This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
-
TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
-
Parmalat Uruguay (B)
Marshall, Paul W.; Herrero, Gustavo A.Case HBS-807119-EEntrepreneurshipSupplements the (A) case. To maximize their effectiveness, color cases should be printed in color. An abstract is not available for this product.Starting at €5.74
-
Irving Tanning, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812053-EEntrepreneurshipTeaching Note for 804082.Starting at €0.00
-
International Steel Group, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812084-EEntrepreneurshipTeaching Note for 803162.Starting at €0.00
-
PRG Schultz International, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812085-EFinanceTeaching Note for 807126.Starting at €0.00
-
IBM Corporation Turnaround, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812086-EService and Operations ManagementTeaching Note for 600098.Starting at €0.00
-
Newport Creamery (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812054-ETeaching Note for 803130.Starting at €0.00
-
Keurig: Hostile Takeover (A)
Marshall, Paul W.; Lynch, John H.; Donahue, David J.; Rich, Philip B.Case HBS-918401-EStarting at €8.20
-
Keurig: Hostile Takeover (B)
Marshall, Paul W.; Lynch, John H.; Donahue, David J.; Rich, Philip B.Case HBS-918402-ESupplement to case 918401.Starting at €5.74