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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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Parmalat Uruguay (B)
Marshall, Paul W.; Herrero, Gustavo A.Case HBS-807119-EEntrepreneurshipSupplements the (A) case. To maximize their effectiveness, color cases should be printed in color. An abstract is not available for this product.Starting at €5.74
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Irving Tanning, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812053-EEntrepreneurshipTeaching Note for 804082.Starting at €0.00
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International Steel Group, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812084-EEntrepreneurshipTeaching Note for 803162.Starting at €0.00
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PRG Schultz International, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812085-EFinanceTeaching Note for 807126.Starting at €0.00
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IBM Corporation Turnaround, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812086-EService and Operations ManagementTeaching Note for 600098.Starting at €0.00
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Newport Creamery (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812054-ETeaching Note for 803130.Starting at €0.00
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Keurig: Hostile Takeover (A)
Marshall, Paul W.; Lynch, John H.; Donahue, David J.; Rich, Philip B.Case HBS-918401-EStarting at €8.20