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ProTech, Inc. (Spanish Version)
Piper, Thomas R.; Ehrlich, Susan P.Case HBS-208S21FinanceUna empresa está considerando la eliminación de una línea de productos. Como parte de esa consideración, debe desarrollar posibles estrategias para el cierre de la división, e identificar las implicaciones económicas y no económicas de la estrategia. La situación se complica por la necesidad de la empresa para una infusión de capital propio.Starting at €8.20
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Burberry
June Cotte; Marta JarosinskiCase IVEY-9B14A014-EMarketing, StrategyIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Starting at €8.20
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Malden Mills (A) (Abridged)
Nohria, Nitin; Piper, Thomas R.Case HBS-410083-ELeadership and People ManagementCEO Aaron Feuerstein of Malden Mills decided to pay idled workers after a massive fire at his mill in 1995. Focuses on the decisions made post-fire and the rebuilding process and eventual bankruptcy of the company. Also outlines creditors' struggle to decide whether to lend Feuerstein additional funds to enable him to regain control of the company after emerging from bankruptcy.Starting at €8.20
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Jones Electrical Distribution, Teaching Note
Piper, Thomas R.; DeVolder, JeffreyTeaching Note HBS-4180-EFinanceTeaching Note for 4179.Starting at €0.00
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiTeaching Note IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Starting at €0.00
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharTeaching Note IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Starting at €0.00
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkTeaching Note IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Starting at €0.00
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20