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FIJI Water: Carbon Negative
Gino, Francesca; Toffel, Michael W.; van Sice, StephanieCase HBS-611049-EService and Operations ManagementSeeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon-Negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The compa...Starting at €8.20
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FIJI Water: Carbon Negative, Teaching Note
Toffel, Michael W.; Gino, FrancescaTeaching Note HBS-612051-EService and Operations ManagementTeaching Note for 611-049Starting at €0.00
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The New CEO Activists (Spanish version)
Chatterji, Aaron K.; Toffel, Michael W.Article HBS-R1801EStrategyConsumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous--and consequential.Starting at €8.20
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The Case of the Unidentified Industries-2018, Teaching Note
Desai, Mihir A.; Fruhan, William E.; Fan, LeanneTeaching Note HBS-219047-EFinanceTeaching note for case 219046.Starting at €0.00
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The Case of the Unidentified Industries - 2013
Desai, Mihir A.; Fruhan, William E.; Meyer, Elizabeth A.Case HBS-214028-EFinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Helps students to understand how the characteristics of a business are reflected in its financial statementsStarting at €8.20
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The Case of the Unidentified Industries-2013, Teaching Note
Desai, Mihir A.; Meyer, Elizabeth A.; Fruhan, William E.Teaching Note HBS-214030-EFinanceHelps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14 industries. The specific task assigned to the student is to use the balance sheet data along with their basic knowledge of the operating conditions and characteristics of these 14 indust...Starting at €0.00
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The Case of the Unidentified Industries-2018
Desai, Mihir A.; Fruhan, William E.; Fan, Leanne; Bhatia, AdilCase HBS-219046-EFinanceStarting at €8.20
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The New CEO Activists
Chatterji, Aaron K.; Toffel, Michael W.Article HBS-R1801E-EThough corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms' bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks, and Marc Benioff of Salesforce--among many others--are passionately advocating for a range...Starting at €8.20
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Improving Worker Safety in the Era of Machine Learning: Practicum in Predictive Analytics, PowerPoint
Toffel, Michael W.; Levy, DanCase HBS-619718-EEconomicsSlides for case 618019.Starting at €8.20
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20