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Google to Alphabet: Ten Things We Know to Be True
Simons, Robert L.; Lobb, AnnelenaCase HBS-116029-EStrategyGoogle's founders wrote "10 Things We Know To be True," a document detailing founding principles and values, early in the company's life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values stiStarting at €8.20
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Ten Things We Know to Be True (Spanish version)
Simons, Robert L.; Lobb, AnnelenaCase HBS-119S15Strategyhbsp.harvard.edu/jdotStarting at €8.20
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Google to Alphabet: Ten Things We Know to Be True, Teaching Note
Simons, Robert L.; Lobb, AnnelenaTeaching Note HBS-117030-EStrategyTeaching note for case 116029.Starting at €0.00
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Dow: Breakthroughs to World Challenges
Porter, Michael E.; Kramer, Mark R.; Lobb, AnnelenaCase HBS-715403-EStrategyDow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and food supply. By late summer 2014, two products had been designated as BWCs and two others were set to be announced in the fa...Starting at €8.20
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The National Geographic Society (A) (Abridged)
Garvin, David A.; Lobb, AnnelenaCase HBS-312120-EIn January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position res...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Google to Alphabet: Two Job Opportunities
Simons, Robert L.; Lobb, AnnelenaCase HBS-116046-EStrategyThis product can be used with the free Job Design Optimization Tool (JDOT), available at: hbsp.harvard.edu/jdotStarting at €8.20
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Helena Divi ov
Ruback, Richard S.; Yudkoff, RoyceCase HBS-220020-EEntrepreneurshipHelena Divi ov (MBA, 2016) decided to return home to the Czech Republic soon after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business. But her father, who grew up in the Czech Republic when travel and overseas educational opportunities were severely limited, would not allow her to abandon her studies. Instead, Divi ov 's husband, Pavel Divi...Starting at €8.20
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CEO Succession at Cisco (A), (B), & (C), Teaching Note
Groysberg, Boris; Cheng, J. Yo-Jud; Lobb, AnnelenaTeaching Note HBS-417076-ELeadership and People ManagementTeaching note for cases 417031, 417032 and 417033. This note can also be used with "Cisco Systems: In Search of the Next CEO," HBS No. 416-027.Starting at €0.00
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Talismark
Ruback, Richard S.; Yudkoff, RoyceCase HBS-211097-EFinanceTalismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt its new customer acquisition efforts, and it would be 18 months until the company could begin to acquire new business. The case explores the rationale and consequences of re-engineeri...Starting at €8.20