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Jose Cuervo: Salida a bolsa
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975FinanceLa salida a bolsa de Jose Cuervo (JC) en febrero de 2017 marcó todo un hito en el mundo del tequila por el hecho de ser la primera empresa tequilera del mundo en salir a bolsa. La salida de la empresa mexicana fue especialmente relevante porque se produjo meses después de la llegada a la Casa Blanca del presidente Donald Trump, que había criticado al Gobierno mexicano y había planteado la necesidad de renegociar el Tratado de Libre Comercio de Am...Starting at €8.20
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Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
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License to Overkill (HBR Case Study and Commentary)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArticle HBS-R0212A-EMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Starting at €8.20
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License to Overkill (HBR Case Study and Commentary) (Spanish version)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArticle HBS-R0212AMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Starting at €8.20