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FiT, not Fat: Ferrero International
González-Alemán Sánchez,H.Case IIST-DGI-293-E-EInnovation and ChangeThe case begins with a description of the company, Ferrero International, origins and evolution, structure, products and business model. From there, the marked social character of the company is emphasized since its inception, and how this concept has been derived and extended to broader issues to build a true 360º sustainability policy, and within it, its strategy towards consumers and health. The growing attacks against their products in relati...Starting at €8.20