This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
-
CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
-
CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
-
The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCase HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Starting at €5.74
-
Dynatronics, Inc. (Spanish Version)
Fruhan, William E.Case HBS-208S27FinanceEl estudiante debe determinar las necesidades de financiación que plantea el crecimiento, el cambio de política de inventario, y la introducción de nuevos productos y luego seleccionar el mejor método de financiación. Se ha utilizado como un examen de cuatro horas. Una versión revisada y actualizada de un caso anterior por L. E. Thompson y V.L. Andrews.Starting at €8.20
-
Nike, Inc.: Heading Toward 2012, Teaching Note
Fruhan, William E.Teaching Note HBS-207106-EFinanceTeaching note to (207-105).Starting at €0.00
-
Saginaw Parts Co. and the General Motors Corp. Credit Default Swap, Teaching Note
Fruhan, William E.Teaching Note HBS-210057-EFinanceTeaching Note for [210056].Starting at €0.00
-
Restructuring Distressed Companies-Cross National Comparisons
Fruhan, William E.Case HBS-209111-EFinanceThis note describes briefly bankruptcy regimes and out of court restructuring in 5 countries, the U.S., the U.K., Germany, France and Japan.Starting at €8.20
-
Note: Net Cash, Share Repurchases and EPS Growth
Fruhan, William E.Case HBS-212101-EFinanceHow companies with large net cash positions can enhance earnings/share through share repurchase in an environment of low interest rates.Starting at €8.20
-
Stanley Black & Decker, Inc., Teaching Note
Fruhan, William E.Teaching Note HBS-211068-EFinanceTeaching Note for 211-067.Starting at €0.00