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Prada: Haute Couture in the Digital Era
Ning Su; Megan SinghCase IVEY-W32697-EInformation Technologies, StrategyIn the 2020s, with the emergence of a variety of digital technologies, Prada Group was interested in developing a new digital strategy. The global leading luxury fashion house headquartered in Milan, Italy, was recognized for its innovation and creativity. It sought a strategy that reflected the values and legacy of the company, while considering the sense of exclusivity that consumers of luxury brands desired. Prada Group was considering a digit...Starting at €8.20