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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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An Angel Investor with an Agenda (HBR Case Study)
Herzlinger, Regina E.; Munoz-Seca, BeatrizArticle HBS-R1103X-EEntrepreneurshipGloria Londono, the owner of a chain of innovative, holistic day care centers for the elderly in Spain, is offered 3 million euro by Victor Serna, a wealthy physician-investor. In exchange, Serna wants a 25% stake, a board seat, a vote on all strategic decisions, and the ability to liquidate his position in five years, either through a public offering or a sale. His terms are not negotiable; his objectives are not transparent. The money would ena...Starting at €8.20
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An Angel Investor with an Agenda (Commentary for HBR Case Study)
Herzlinger, Regina E.; Munoz-Seca, BeatrizArticle HBS-R1103Z-EEntrepreneurshipGloria Londono, the owner of a chain of innovative, holistic day care centers for the elderly in Spain, is offered 3 million euro by Victor Serna, a wealthy physician-investor. In exchange, Serna wants a 25% stake, a board seat, a vote on all strategic decisions, and the ability to liquidate his position in five years, either through a public offering or a sale. His terms are not negotiable; his objectives are not transparent. The money would ena...Starting at €8.20
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The Global Sight Initiative
Herzlinger, Regina E.Case HBS-311034-EEntrepreneurshipHow to replicate a 'one of' social entrepreneurship effort: To cure blindness, Seva took the Aravind Eye Hospital & scaled it up to 100 hospitals globally.Starting at €8.20
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CV Ingenuity (A) and (B), Teaching Note
Herzlinger, Regina E.Teaching Note HBS-317119-ETeaching note for cases 315045 and 315087.Starting at €0.00
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Evaluating the Commercial Viability of New Health Care Technologies, Module Note
Herzlinger, Regina E.Case HBS-313070-EStarting at €8.20
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MedVal Ventures
Herzlinger, Regina E.Case HBS-308087-EIs medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries.Starting at €8.20
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Vitalia Franchise, Teaching Note
Herzlinger, Regina E.Teaching Note HBS-314072-ETeaching Note for 311035.Starting at €0.00
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Medtronic: Patient Management Initiative (B)
Herzlinger, Regina E.Case HBS-309064-EThe (B) case provides the denouement to the (A) case about Medtronic's introduction of the Chronicle and remote monitoring business.Starting at €5.74