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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCase HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Starting at €8.20
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Big to Small: The Two Lives of Barry Nalls (Spanish Version)
Wasserman, Noam; Galper, RachelCase HBS-813S12EntrepreneurshipBarry Nalls describe las lecciones aprendidas durante su carrera de 25 años - su ascenso al GTE y empresas de menor duración - y cómo lo prepararon para fundar MASERGY, unas telecomunicaciones puesta en marcha. Incluso cuando era un niño en una familia de empresarios, Nalls tenía una reputación como un gran trabajador, pero en lugar de convertirse en empresario sí mismo, se construyó una larga carrera en "la empresa más grande en todo," GET. Desp...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Big to Small: The Two Lives of Barry Nalls
Wasserman, Noam; Galper, RachelCase HBS-808167-EEntrepreneurshipBarry Nalls describes lessons learned during his 25-year career--his rise at GTE and shorter-lived ventures--and how these prepared him to found MASERGY, a telecommunications start-up. Even as a young boy in a family of entrepreneurs, Nalls had a reputation as a hard worker, but instead of becoming an entrepreneur himself, he built a long career at "the biggest company around," GTE. After years of working there in sales and marketing, he decided ...Starting at €8.20
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCase HBS-716038-EEconomicsThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Starting at €8.20
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Cipla 2011
Deshpande, Rohit; Sucher, Sandra J.; Winig, LauraCase HBS-511050-EBusiness Ethics and Corporate Social ResponsibilityDr. Yusuf Hamied, head of the Indian pharma and generics manufacturing company Cipla, is weighing options for how to continue to support the global fight against HIV/AIDS while positioning his company for growth in a changing regulatory landscape.Starting at €8.20
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The Massport Model: Integrating Diversity and Inclusion into Public-Private Partnerships
Winig, Laura; Livingston, RobertCase HBS-KS1280-EEconomicsOn May 22, 2018, executives from the Massachusetts Port Authority (Massport) along with Massachusetts Governor Charlie Baker and Boston Mayor Marty Walsh gathered in the Seaport District of South Boston for a groundbreaking ceremony to celebrate the start of construction on a new hotel in Boston's Seaport District. The hotel, when completed in early 2021, would be the fourth largest in the state. "Today marks more than just a groundbreaking," sai...Starting at €8.20
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Career at a Crossroad: Akhil Patel
Wasserman, Noam; Brem, Lisa; Braid, YaelCase HBS-812010-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but his fianc e is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he take the "safer" consulting job?Starting at €8.20
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Rubbish Boys
Wasserman, Noam; Galper, RachelCase HBS-808101-EEntrepreneurshipIt looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so he could start all over again when he became disillusioned with the company's developing culture, and failing at experimenting with student franchising to increase the rate of growt...Starting at €8.20