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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCase HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCase HBS-716038-EEconomicsThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Starting at €8.20
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La Pasión de Cristo (A)
Quelch, John A.; Elberse, Anita; Harrington, AnnaCase HBS-509S28MarketingBob Berney, presidente de Newmarket Films, debe decidir sobre una estrategia de distribución y comercialización para la nueva película de Mel Gibson controvertido, La pasión de Cristo. Alimentada por energía de la estrella de Gibson, así como una amplia campaña de preselección entre los líderes cristianos y otros que representan los destinatarios probables en el verano de 2003, la película religiosa había comenzado a generar publicidad en medios ...Starting at €8.20
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Cipla 2011
Deshpande, Rohit; Sucher, Sandra J.; Winig, LauraCase HBS-511050-EBusiness Ethics and Corporate Social ResponsibilityDr. Yusuf Hamied, head of the Indian pharma and generics manufacturing company Cipla, is weighing options for how to continue to support the global fight against HIV/AIDS while positioning his company for growth in a changing regulatory landscape.Starting at €8.20
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The Massport Model: Integrating Diversity and Inclusion into Public-Private Partnerships
Winig, Laura; Livingston, RobertCase HBS-KS1280-EEconomicsOn May 22, 2018, executives from the Massachusetts Port Authority (Massport) along with Massachusetts Governor Charlie Baker and Boston Mayor Marty Walsh gathered in the Seaport District of South Boston for a groundbreaking ceremony to celebrate the start of construction on a new hotel in Boston's Seaport District. The hotel, when completed in early 2021, would be the fourth largest in the state. "Today marks more than just a groundbreaking," sai...Starting at €8.20
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Sir Alex Ferguson: Managing Manchester United
Elberse, Anita; Dye, ThomasCase HBS-513051-ELeadership and People ManagementSir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012-2013 season-his record-setting twenty-sixth as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years Ferguson has overcome several major challengers to United. The newest rival can be found closer to home: since Manchester City, United's "noisy neighbors," has switched owner...Starting at €8.20
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Relevent and LaLiga: Bringing Spanish Soccer to America
Elberse, Anita; Moreno Vicente, DavidCase HBS-520021-EMarketing"Barcelona backs out of proposed LaLiga match in Miami." It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by convincing some of Europe's highest-profile soccer clubs to play pre-season matches in North America as part of its annual International Champions Cup (ICC), held during the summer month...Starting at €8.20
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Droga5: Launching Jay-Z's Decoded
Elberse, Anita; Owusu-Kesse, KwameCase HBS-513032-EMarketingIn 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter (better known as Jay-Z) and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes partnership to benefit the launch of Carter's new lyrical memoir, Decoded. Droga5 wrestles with two di...Starting at €8.20