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El Sueño Americano
Poorvu, William J.; Brown, Donald A.; Crum, Richard E.Case HBS-306S05FinanceExplora el proceso de compra de una casa unifamiliar con los ojos de una joven pareja. La pareja está tratando de determinar qué tipo de casa para comprar, así como la forma de financiarlo.Starting at €8.20
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCase IVEY-9B15A035-EMarketing, StrategyIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Starting at €8.20
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El edificio de Textile Corporation
Poorvu, William J.Case HBS-303S09FinanceDescribe la posible adquisición de un edificio de oficinas del centro de Boston a través de una subasta de oferta sellada. analiza el posible comprador en detalle todos los elementos de los estados de ingresos y gastos, calcula el efecto de todas las mejoras, e imputa un precio de compra de la propiedad.Starting at €8.20
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Note on Taxation
Poorvu, William J.; Segel, Arthur I; Miller, Glenn S.; Krummer, Michael D.; Wu, Charles F; Sit, Po; Gerstel, Joseph M.Case HBS-379192-EFinanceEvery real-estate transaction is affected by the tax consequences that result from its form and substance. Structuring a transaction without a thorough understanding of its tax considerations is likely to reduce the transaction's potential value. The failure to utilize the available tax benefits eliminates one of the major reasons for making a real-estate investment.Starting at €8.20
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArticle IVEY-9B19TB02-EStrategyTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyStarting at €8.20
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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BEworks: Experimentation in Business - Teaching Note
Neil Bendle; Katie ChenTeaching Note IVEY-8B17A053-EMarketingTeaching note for product 9B17A053.Starting at €0.00
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkTeaching Note IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Starting at €0.00
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SF Express: Data Wars - Teaching Note
Xin (Shane) Wang; Neil Bendle; Jiaxin (Crystal) Wang; Willow YangTeaching Note IVEY-8B18E012-EInformation TechnologiesTeaching note for product 9B18E012.Starting at €0.00
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BEworks: Experimentation in Business
Neil Bendle; Katie ChenCase IVEY-9B17A053-EMarketingIn 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context o...Starting at €8.20