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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
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TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
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Peak Investment Capital
Ruback, Richard S.; Yudkoff, RoyceCase HBS-219061-EEntrepreneurshipKobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident that buying a small business to run provided an opportunity to have more of an impact. He formed Peak Investment Capital (PIC) at the beginning of 2014 with the goal of finding a bus...Starting at €8.20
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Buying Your Way into Entrepreneurship
Ruback, Richard S.; Yudkoff, RoyceArticle HBS-R1701M-EEntrepreneurshipAn increasingly popular route to success as a small business owner is "acquisition entrepreneurship"--buying and running an existing operation. If you're considering such a path, the authors offer practical advice for each stage of the process. (1) Think it through. Do you have the right qualities for the job (managerial skills, confidence, persuasiveness, persistence, a thirst for learning, and tolerance for stress)? Are you willing to trade the...Starting at €8.20
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All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282-EKnowledge and CommunicationThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Starting at €8.20
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Starting at €0.00
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Starting at €0.00
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00