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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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Employment Vignettes, Teaching Note
Goldberg, Lena G.; Carr, Chad M.Teaching Note HBS-311081-ETeaching Note for 311021.Starting at €0.00
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Employment Vignettes
Goldberg, Lena G.; Carr, Chad M.Case HBS-311021-EKnowledge and CommunicationSix vignettes drawn from decided cases explore legal and business issues in hiring, firing, promoting, and demoting employees, with an emphasis on protected classes, pretext, and anti-discrimination laws in the setting of start-ups and privately held compStarting at €8.20
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Dirigo International
Gordon, Christopher; Carr, Chad M.Case HBS-212056-EEconomicsDirigo International is proposing a major expansion of its life sciences research and manufacturing facilities in the heart of a major city and middle-to-lower-income residential neighborhood. The company and city government are seeking a development solution in the form of unique land use regulations and a resulting development strategy that weighs the financial, economic, aesthetic, and environmental impacts of the development. Companies and go...Starting at €8.20
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Urban Decay: A Great Idea, Teaching Note
Goldberg, Lena G.; Carr, Chad M.Teaching Note HBS-311082-ETeaching Note for 311082.Starting at €0.00
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Albert "Jack" Stanley in Nigeria (B)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312035-EThe case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.Starting at €5.74
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Bush Brothers & Company
Goldberg, Lena G.; Carr, Chad M.Case HBS-311052-EThe chairman and CEO of Bush Brothers grapples with leading and managing changes in strategy, governance and board composition, as well as succession, compensation and ownership issues, as he takes the family owned/family operated business into its fourth generation. As the company faces the prospect of hiring a non-family member to lead it into its second century, chairman and CEO Jim Ethier and the board strive to ensure that the business both ...Starting at €8.20
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The Profession of the Law
Goldberg, Lena G.; Carr, Chad M.Case HBS-311028-EThis note reviews the professional responsibilities and obligations of lawyers In the United States, explains how those standards affect client relationships and, by summarizing rules for resolution of conflicts and withdrawal, sets the stage for a discussion of the concept of professional loyalty to both a company and larger societal interests.Starting at €8.20
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The Paris Opera Hotel
Segel, Arthur I; Carr, Chad M.Case HBS-212003-EFinanceTo maximize their effectiveness, color cases should be printed in color. Real estate investor Javier Faus invests in a luxury hotel development in central Paris, and must select a management company.Starting at €8.20