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Clarks at a Crossroads (C)
Davis, John A.; Stroh, SuzanneCase HBS-812115-EFinanceClarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort.Starting at €5.74
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
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Clarks at a Crossroads (C), Teaching Note
Davis, John A.; Stroh, SuzanneTeaching Note HBS-814114-EFinanceTeaching note for case 812115.Starting at €0.00
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Starting at €5.74
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J. Perez Foods (A), (B) and (C), Teaching Note
Davis, John A.; Sampson, Courtney J.Teaching Note HBS-807134-EEntrepreneurshipTeaching Note to (801-147), (801-148), and (803-163).Starting at €0.00
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SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital
Frank, Mary Margaret; Thompson, SylvieCase DARDEN-C-2337-EAccounting and ControlAs the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust’s CEO had put together the team to review selling the bank’s large holding of Coca-Cola shares to obtain much-needed cash. Cash was needed because in the second quarter of 2008, SunTrust had experienced continued deterioration of its assets.Starting at €8.20
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The Mitchell Family and Mitchells/Richards (Spanish Version)
Edmondson, Amy C.; Hajim, Corey; Mulderry, Kelly; Davis, John A.Case HBS-610S23Service and Operations ManagementDescribe la sofisticación operativa una pequeña, de cadena de tiendas de lujo logrado a través del uso de la tecnología y el servicio al cliente "alto contacto". Una empresa de gestión familiar, Mitchell ha construido su éxito con una estrategia de servicio al cliente, conocido internamente como "abrazos". El término es engañosamente simple. mentiras verdaderas de éxito de la empresa en su mezcla de un ambiente cálido, orientado a otra cultura co...Starting at €8.20
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers
Farris, Paul W.; Thompson, Sylvie; Steenburgh, Thomas J.Case DARDEN-M-0873-EMarketingHeather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select between employing television ads featuring the popular character known as Flo and continuing with the launch of advertising campaigns already in use, such as “Rate Sucker.” The case places Progressive’s proposed advertising campaign into a broader histor...Starting at €8.20