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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Investcorp and the Moneybookers Bid
Rhodes-Kropf, Matthew; Knoop, Carin-Isabel; Lietz, Nori GerardoCase HBS-811013-EEntrepreneurshipIn January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was that e-commerce transactions would soon make up a much large...Starting at €8.20
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Innova Capital: The Transition, Teaching Note
Lerner, Josh; Lietz, Nori Gerardo; Shu, TerrenceTeaching Note HBS-819085-EEntrepreneurshipTeaching note for case 813064.Starting at €0.00
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Yale University Investments Office: February 2015 - Teaching Note
Lerner, Josh; Lietz, Nori Gerardo; Shu, TerrenceTeaching Note HBS-819094-EFinanceThis is a teaching note meant to aid in the use of "Yale University Investments Office: February 2015," HBS case 815-124.Starting at €0.00
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In the Hot Finance Jobs, Women Are Still Shut Out
Lietz, Nori GerardoArticle HBS-F1207C-ELeadership and People ManagementDetailed, hard-to-compile data on private equity, venture capital, and real estate firms shows that the number of women in senior finance positions is stuck in the single digits--and 60% of the firms studied had no female senior investment professionals at all.Starting at €8.20
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCase DARDEN-QA-0827-EDecision AnalysisTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Starting at €8.20
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20