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Campaña Pepsi-Nacional
Carballeira, Pedro; Donagaray, José LuisCase IEEM-M-1001/99MarketingPespi, desde su introducción en Uruguay ha sido la segunda marca en el mercado detrás de Coca Cola. Todas las acciones llevadas a cabo han sido infructuosas a lo largo de los años, por ello decide buscar una estrategia que apele a lo emocional y a la identificación de marca con el deporte número uno del país y uno de los dos clubes de futbol más importantes del paisPespi, desde su introduccion en Uruguay ha sido la segunda marca en el mercado det...Starting at €8.20
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Pecos Bill - Lanzamiento de un nuevo negocio
Donagaray, José LuisCase IEEM-M-1004/99MarketingUn grupo empresarial lider en el sector de la gastronomía con un fuerte arraigo popular decide segmentar su oferta para atender los nuevos hábitos de consumidores frente a la entrada de cadenas internacionales y franquicias locales de comida rápida.Starting at €8.20
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The Vanguard Group, Inc. in 2015: Celebrating 40
Sunderam, Adi; Viceira, Luis M.; Ciechanover, Allison M.Case HBS-216026-EFinanceStarting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold, Teaching Note
Sunderam, Adi; Viceira, Luis M.; O'Brien, ShawnTeaching Note HBS-219070-EFinanceTeaching note for case 218023.Starting at €0.00
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Investing in Volatility at Evanston Capital Management
Sunderam, Adi; Viceira, Luis M.; Ma, ZhihanCase HBS-217089-EFinanceStarting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold
Sunderam, Adi; Viceira, Luis M.; Sesia, AldoCase HBS-218023-EFinanceStarting at €8.20
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Prudential Financial and Asset-Liability Management, Teaching Note
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; O'Brien, ShawnTeaching Note HBS-218121-EFinanceTeaching note for case 216076.Starting at €0.00
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Quantopian: A New Model for Active Management
Fleiss, Sara L.; Sunderam, Adi; Viceira, Luis M.; Carmichael, CaitlinCase HBS-218046-EFinanceStarting at €8.20
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Prudential Financial and Asset-Liability Management
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; Chien, Emily A.Case HBS-216076-EFinanceHow should a retirement fund that must make fixed payments to retirees invest its portfolio? This case introduces students to a variety of concepts in fixed income investing, focusing how on the need to make fixed payments changes portfolio management strategy. Students consider the advantages and disadvantages of asset-liability matching as an investment strategy and learn how to implement such a strategy in practice.Starting at €8.20
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Baupost Group: Finding a Margin of Safety in London Real Estate, Teaching Note
Sunderam, Adi; Viceira, Luis M.; O'Brien, Shawn; Merkel, Sam; Muanankese, FranklinTeaching Note HBS-219068-EFinanceTeaching note for case 218126.Starting at €0.00