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PatientsLikeMe: An Online Community of Patients
Gupta, Sunil; Riis, JasonCase HBS-511093-EMarketingPatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS or Lou Gehrig's disease. In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 diseases. In December 2010, PLM is discussing its pla...Starting at €8.20
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The Financial Crisis: Hank Paulson in 2008
Sunderam, Adi; Greenwood, Robin; Hanson, Samuel G.; Scharfstein, David S.Case HBS-219037-EEconomicsOn the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke, President of the Federal Reserve Bank of New York Timothy Geithner, Chair of the Federal Deposit Insurance Corporate Sheila Bair, and the Chief Executive Officers of nine of the lar...Starting at €8.20