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Do You Thank the Taxpayer for Your Bailout? (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R0906B-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout (HBR Case Study)
Raggio, Randle D.Article HBS-R0906X-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout (Commentary for HBR Case Study)
Raggio, Randle D.Article HBS-R0906Z-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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El caso HBR: Deber amos agradecer a los contribuyentes por pagar nuestro rescate
Raggio, Randle D.Article HBS-R0906BMarketingReliantShare Banco está a punto de recibir $ 5 mil millones en asistencia federal EE.UU.. Después de toda la publicidad negativa, CEO Ben Marshall sabe que tiene que entregar un mensaje positivo a los clientes y el mercado. Su director de cliente, Amón Rodríguez, propone una campaña publicitaria dando las gracias a los contribuyentes por su "inversión". CFO de Scott Vernon sostiene en lugar de centrarse y formadores de opinión atención de los inv...Starting at €8.20
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The Financial Crisis: Hank Paulson in 2008
Sunderam, Adi; Greenwood, Robin; Hanson, Samuel G.; Scharfstein, David S.Case HBS-219037-EEconomicsOn the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke, President of the Federal Reserve Bank of New York Timothy Geithner, Chair of the Federal Deposit Insurance Corporate Sheila Bair, and the Chief Executive Officers of nine of the lar...Starting at €8.20