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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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The Vanguard Group, Inc. in 2015: Celebrating 40
Sunderam, Adi; Viceira, Luis M.; Ciechanover, Allison M.Case HBS-216026-EFinanceStarting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold, Teaching Note
Sunderam, Adi; Viceira, Luis M.; O'Brien, ShawnTeaching Note HBS-219070-EFinanceTeaching note for case 218023.Starting at €0.00
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Investing in Volatility at Evanston Capital Management
Sunderam, Adi; Viceira, Luis M.; Ma, ZhihanCase HBS-217089-EFinanceStarting at €8.20
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Puerto Rico's COFINA Bonds: Hold or Fold
Sunderam, Adi; Viceira, Luis M.; Sesia, AldoCase HBS-218023-EFinanceStarting at €8.20
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Prudential Financial and Asset-Liability Management, Teaching Note
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; O'Brien, ShawnTeaching Note HBS-218121-EFinanceTeaching note for case 216076.Starting at €0.00
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Quantopian: A New Model for Active Management
Fleiss, Sara L.; Sunderam, Adi; Viceira, Luis M.; Carmichael, CaitlinCase HBS-218046-EFinanceStarting at €8.20
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Prudential Financial and Asset-Liability Management
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; Chien, Emily A.Case HBS-216076-EFinanceHow should a retirement fund that must make fixed payments to retirees invest its portfolio? This case introduces students to a variety of concepts in fixed income investing, focusing how on the need to make fixed payments changes portfolio management strategy. Students consider the advantages and disadvantages of asset-liability matching as an investment strategy and learn how to implement such a strategy in practice.Starting at €8.20