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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoTeaching Note DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Starting at €0.00
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellStarting at €8.20
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030-EMarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as well as traditional established companies going through a digital transformation process, such as Globo, one of Brazil’s largest media conglomerates. After two years of growth between 2019 and 2021...Starting at €8.20
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Trader Joe's and the speculoos cookie butter jar
García-Ayuso Covarsí, M.Case IIST-CI-67-E-EAccounting and ControlThis peculiar chain of supermarkets, widely known in the United States, Trader Joe's, in its store in the Chelsea district - NY, plans to put on sale an original product that is already widely accepted in other stores and in other countries (the jar of butter speculoos biscuits, and the question is how to consider the costs to set the sale price, especially the costs of the structure of the store, in addition to the specific ones related to the p...Starting at €8.20
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Gabinete médico Bolufer, S.A. (A)
García-Ayuso Covarsí, M.Case IIST-CI-52Accounting and ControlGabinete Médico Bolufer, una reputada clínica de traumatología, decide impulsar una nueva línea de negocio consistente en la realización de tres tipos de intervención para la reducción de listas de espera del Servicio Público de Salud. Al término del primer año de actividad, el Consejo de Administración se enfrenta a la tarea de evaluar la rentabilidad de cada tipo de intervención y de la línea de negocio en su conjunto. Además, deben decidir qué...Starting at €8.20
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Nautiocio, S.L. (A)
García-Ayuso Covarsí, M.Case IIST-CI-50Accounting and ControlUna empresa dedicada al alquiler de embarcaciones de recreo se plantea impulsar una nueva línea de negocio consistente en el arrendamiento de barcos a vela. Para ello puede adquirir barcos propios o alquilar embarcaciones a otras empresas o particulares. Tanto en un caso como en el otro, la empresa se enfrenta a la decisión de si hacer o no publicidad de su nueva oferta y de modificar o no sus páginas de Internet para facilitar la contratación di...Starting at €8.20
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Nautiocio, S.L. (B)
García-Ayuso Covarsí, M.Case IIST-CI-51Accounting and ControlUna empresa dedicada al alquiler de embarcaciones de recreo se plantea impulsar una nueva línea de negocio consistente en el arrendamiento de barcos a vela. Para ello puede adquirir barcos propios o alquilar embarcaciones a otras empresas o particulares. Tanto en un caso como en el otro, la empresa se enfrenta a la decisión de si hacer o no publicidad de su nueva oferta y de modificar o no sus páginas de Internet para facilitar la contratación di...Starting at €5.74