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Governance Transition at Anadolu Group
Healy, Paul M.; Cekin, EselCase HBS-119048-EKnowledge and CommunicationKamil Yazici and Izzet Ozilhan founded and built Anadolu Group Holding; a family business that grew into a multi-billion-dollar regional powerhouse. For 57 years they were equal partners in running the company. They then handed over a leadership role to a next generation family member; Izzet's son Tuncay; who became the CEO and later also chairman. Under Tuncay's leadership; the company was primarily run by professional managers; supplemented by ...Starting at €8.20
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Building a Meritocracy at Alghanim Industries
Healy, Paul M.; Gallani, Susanna; Cekin, EselCase HBS-119019-EAccounting and ControlBuilding on his father's legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East practice of relying on relationships and influence to conduct business. Omar's vision attracted and empowered like-minded employees who were rewarded on merit and who delivered on the f...Starting at €8.20
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A Challenger's Strategy: Pinar Abay at ING Bank Turkey
Healy, Paul M.; Mukunda, Gautam; Cekin, EselCase HBS-116023-EAccounting and ControlIn 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience. ING, however, wanted a younger leader who could relate to Turkey's young and digitally savvy population. Upon her appointment, Abay determined that major changes were required in oper...Starting at €8.20
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The Cause and the Cure (Spanish version)
Christensen, Clayton M.; Cook, Scott; Hall, TaddyArticle HBS-R0512DMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. The structure of a mar...Starting at €8.20
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Know Your Customers' "Jobs to Be Done"
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609D-EMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20
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Know Your Customers' "Jobs to Be Done" (Spanish version)
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609DMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20