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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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Career at a Crossroad: Akhil Patel
Wasserman, Noam; Brem, Lisa; Braid, YaelCase HBS-812010-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but his fianc e is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he take the "safer" consulting job?Starting at €8.20
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCase IVEY-9B15C010-ELeadership and People Management, StrategyA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Starting at €8.20
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Career at a Crossroad: Roopa Rao
Wasserman, Noam; Brem, LisaCase HBS-812011-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fianc e, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer"...Starting at €8.20
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Rubbish Boys
Wasserman, Noam; Galper, RachelCase HBS-808101-EEntrepreneurshipIt looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so he could start all over again when he became disillusioned with the company's developing culture, and failing at experimenting with student franchising to increase the rate of growt...Starting at €8.20
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Rubbish Boys, Teaching Note
Wasserman, NoamTeaching Note HBS-810021-EEntrepreneurshipTeaching Note for [808101].Starting at €0.00
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Curt Schilling's Next Pitch (B)
Wasserman, Noam; Braid, YaelCase HBS-813156-EEntrepreneurshipContinuation of the 'Curt Schilling's Next Pitch' case series.Starting at €5.74
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Savage Beast (B)
Wasserman, Noam; Maurice, LPCase HBS-809096-EEntrepreneurshipFor several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors turned thumbs-down on the venture; salaries had been cut; and, tensions had risen within the founding team. Now Westergren, the founder who has taken over as CEO, is facing even deeper...Starting at €5.74
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Curt Schilling's Next Pitch, Teaching Note
Wasserman, NoamTeaching Note HBS-812007-EEntrepreneurshipTeaching Note for 810053.Starting at €0.00
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Tale of the Lynx (B)
Wasserman, NoamCase HBS-810029-EEntrepreneurshipContinuation of the 'Tale of the Lynx' case series.Starting at €5.74