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Bombay Theatre Company: Creating an Employer Brand Using Social Media
Gordhan Saini; Raveesh JaiswalCase IVEY-W29910-ELeadership and People Management, MarketingAfter COVID-19 lockdowns delayed its first public theatre performance in April 2020, the Bombay Theatre Company (BTC) turned to virtual performances on various online platforms, establishing an international presence and casting international artists. In May 2022, the company’s founder reflected on the human resources and business challenges he had faced in his short entrepreneurial journey. These included limited resources for talent acquisition...Starting at €8.20