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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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The Writing Implements Division of U.S. Home (Spanish version)
Cespedes, Frank V.; Kindley, James T.Case HBS-916S08MarketingThe Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be ...Starting at €8.20
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Live Nation Faces the Music
Bradley, Stephen P.; Cespedes, Frank V.; Herman, KerryCase HBS-709441-EStrategyIn 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue, or moving forward with its efforts to take advan...Starting at €8.20
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Valuing Snap After the IPO Quiet Period (A), (B), and (C), Teaching Note
Di Maggio, Marco; Esty, Benjamin C.Teaching Note HBS-218101-EFinanceTeaching note for cases 218095, 218096, and 218116.Starting at €0.00
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Valuing Snap After the IPO Quiet Period (C)
Di Maggio, Marco; Esty, Benjamin C.; Saldutte, GregCase HBS-218116-EFinanceAnalyzes Snap's value and analyst recommendations following the events described in the B case.Starting at €5.74
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Valuing Snap After the IPO Quiet Period (B)
Di Maggio, Marco; Esty, Benjamin C.Case HBS-218096-EFinanceAnalyzes Snap's value and analyst recommendations following the events described in the A case.Starting at €5.74
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Valuing Snap After the IPO Quiet Period (A)
Di Maggio, Marco; Esty, Benjamin C.; Saldutte, GregCase HBS-218095-EFinanceSnap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: twoStarting at €8.20
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iyzico: recaudación de fondos en mercados emergentes (B)
Di Maggio, Marco; Yucaoglu, GamzeCase HBS-220S02FinanceEl caso se abre en julio de 2016 Barbaros Ozbugutu, co-fundador y CEO de la tecnología de pago iyzico puesta en marcha con sede en Estambul, contempla los pros y los contras de las diferentes hojas de término la compañía ha recibido para su ronda de Serie C. El caso, entonces informa al lector acerca de algunos cambios en las circunstancias que afectan a los términos de las ofertas preseleccionadas. Al final, el caso plantea esta pregunta: que se...Starting at €5.74
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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Customer Discovery and Validation for Entrepreneurs (Spanish version)
Cespedes, Frank V.; Eisenmann, Thomas R.; Blank, Steven G.Case HBS-813S10EntrepreneurshipProvides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to established markets. For each of several research techniques, specifies conditions under which the technique is most likely to yield valuable insights; describes how the technique should...Starting at €8.20