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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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iyzico: recaudación de fondos en mercados emergentes (B)
Di Maggio, Marco; Yucaoglu, GamzeCase HBS-220S02FinanceEl caso se abre en julio de 2016 Barbaros Ozbugutu, co-fundador y CEO de la tecnología de pago iyzico puesta en marcha con sede en Estambul, contempla los pros y los contras de las diferentes hojas de término la compañía ha recibido para su ronda de Serie C. El caso, entonces informa al lector acerca de algunos cambios en las circunstancias que afectan a los términos de las ofertas preseleccionadas. Al final, el caso plantea esta pregunta: que se...Starting at €5.74
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Compound: Lending on the Blockchain
Di Maggio, Marco; Gonzalez, George; Dulude, RichardCase HBS-224041-EFinanceStarting at €8.20
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Creating Value through Financial Technology
Di Maggio, MarcoTeaching Note HBS-221076-EFinanceStarting at €0.00
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AI and Finance in 2019
Lakhani, Karim R.; Di Maggio, Marco; Iansiti, Marco; Sesia, AldoCase HBS-220017-EFinanceStarting at €8.20
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Ribbon Home: iBacking for Real Estate, Teaching Note
Di Maggio, Marco; Sesia, AldoTeaching Note HBS-221049-EFinanceTeaching note for case 219059.Starting at €0.00
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XP: Dual Track Financing Alternatives
Di Maggio, Marco; Levindo, Pedro; Larangeira, CarlaCase HBS-221029-EKnowledge and CommunicationBrazil presented an enormous market opportunity to offer more financial services to millions of new investment clients, but future growth would require additional funding. By the end of 2016, Brazil s stock market began to show signs of recovery after a two-year performance slump, enticing XP to go public. Yet, Martin Escobari-an XP board member and partner at General Atlantic, the firm that owned 49% of the company by then-felt XP should explo...Starting at €8.20
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20
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Roofstock: The Cloud of Real Estate Investing, Teaching Note
Di Maggio, Marco; Kelley, JuliaTeaching Note HBS-221034-EFinanceTeaching note for case 219021.Starting at €0.00