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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCase IVEY-9B16M063-EEntrepreneurship, StrategySince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Starting at €8.20
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The HBR Agenda 2011
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101B-EKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCase IVEY-9B17M096-EEntrepreneurship, StrategyIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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A Reverse-Innovation Playbook
Govindarajan, VijayArticle HBS-R1204J-EStrategyReverse innovation--developing ideas in an emerging market and coaxing them to flow uphill to Western markets--poses immense challenges, because it requires a company to overcome the institutionalized thinking that guides its actions. That's why the experience of the automobile-infotainment division of Harman International is so impressive. The U.S.-based business, known for ultrasophisticated dashboard audiovisual systems designed by German engi...Starting at €8.20
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Fengshou Crab Manor - Teaching Note
Yan Gong; Liman Zhao; Liang DongTeaching Note IVEY-8B16M063-EStrategyTeaching note for product 9B16M063.Starting at €0.00
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoTeaching Note IVEY-8B18C002-ELeadership and People ManagementTeaching note for product 9B18C002.Starting at €0.00
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CPT: The Constant Hunt for Entrepreneurial Opportunities - Teaching Note
S. Ramakrishna Velamuri; Liman ZhaoTeaching Note IVEY-8B16M067-EStrategyTeaching note for product 9B16M067.Starting at €0.00