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Break Down the Hypothesis: The Importance of the Hypothesis of Record in Evaluating the Progress of an Innovation Initiative
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-7062BC-ESimple innovations-for example, to improve a process-often have just one unknown. Game-changing innovations, however, have several. That makes the learning challenge more complex. It becomes crucial to break down the hypothesis from an aggregate conjecture to the smaller assumptions that the larger goal depends on. In a best-case scenario, each unknown is isolated and separately tested in laboratory-like conditions. More often, though, the unknow...Starting at €8.20
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Seek the Truth: How Emotions and Biases Can Distort Progress Evaluations of Innovation Initiatives-and How to Counteract Them
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-7063BC-EInnovation is a risky business, fraught with the possibility of failure. In what the authors call the Moment of Truth, you evaluate the success-or failure-of your initiative. A simple innovation might have only one Moment of Truth, but for most initiatives, there are many. And each one is more than just a learning opportunity; it is a critical chance to alter the trajectory of the initiative and improve its odds of success. In this chapter, the a...Starting at €8.20
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Partners In Health's Radical Model for Care: Adapting Emerging-Market Healthcare Innovations to Rich-World Populations
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9211BC-EChapter 12 of "Reverse Innovation: Create Far from Home, Win Everywhere" reveals the steps needed to bring an innovation conceived in an emerging market back to an established economy. It details the challenges overcome by Boston-based global health organization Partners In Health as it applied solutions developed through its work in Haiti and Peru to the poorest citizens of Boston. *About the book:* A New York Times, Wall Street Journal, USA Tod...Starting at €8.20
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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Starting at €8.20
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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Starting at €8.20
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Deere & Company Plows Under the Past: How (Sometimes) Playing the Underdog Can Lead to Winning Innovations in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9209BC-EChapter 8 of "Reverse Innovation: Create Far from Home, Win Everywhere" describes farm equipment maker Deere & Company's false start in India and its impressively painstaking and disciplined effort to get back on track. The chapter details how the company learned to behave like an underdog and an upstart despite its celebrated global brand. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestseller. ...Starting at €8.20
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Logitech, and the Mouse That Roared: How Multinationals Can Compete With Local Start-Ups as They Innovate in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9195BC-EChapter 5 of "Reverse Innovation: Create Far from Home, Win Everywhere" tells the cautionary tale of Logitech, a multinational maker of computer peripherals that learned the hard way to pay close attention to its local competitors in an emerging market. In the end, Logitech used the principles of reverse innovation to avert a potential disaster. The Logitech story shows how a Western multinational can overcome inertia and internal opposition to c...Starting at €8.20
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The Five Paths of Reverse Innovation: Creating a Strategy That Fosters Innovation Far from Home and Enables Your Company to Win Everywhere
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9192BC-EChapter 2 of "Reverse Innovation: Create Far from Home, Win Everywhere" reveals how your organization's global strategy must account for the shift of innovation to the developing world--and how those innovations can then be brought back home, as with GE Healthcare's Vscan ultrasound technology, originally created for a price-conscious Chinese market and brought to the United States as a low-cost scanner for every physician's pocket. The authors a...Starting at €8.20
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GE Healthcare in the Heart of India: Empowering a "Local Growth Team" to Innovate in Emerging Markets--and Benefit the Larger Enterprise
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9204BC-EChapter 10 of "Reverse Innovation: Create Far from Home, Win Everywhere" tells the story of GE Healthcare's project to build a cardiac diagnostic device for the Indian market, and how it became a success in other markets as well. The chapter details the organizational logistics of the product's development and growth as well as GE's efforts to develop an emerging-market growth strategy with reverse innovation at its center. *About the book:* A Ne...Starting at €8.20
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Becoming a Better Corporate Citizen
Nooyi, Indra; Govindarajan, VijayArticle HBS-R2002G-EKnowledge and Communicationdelivering superior financial returns (financial sustainability); transforming the product portfolio by making more-healthful, more-nutritious foods and beverages while reducing the sugar, salt, and fat in PepsiCo products (human sustainability); limiting environmental impact by conserving water and reducing the company's carbon footprint and plastic waste (environmental sustainability); and lifting people up by offering new types of support to ...Starting at €8.20